The New Economy - Shifting Business Consciousness

A system change is needed  COVID19 has demonstrated that our existing system is not working. People are losing their jobs, their businesses, their livelihoods, their hope and their loved ones. What it has also demonstrated is that the private sector has a much bigger role to play in solving societal problems.   It’s become evident that business and society are inextricably linked and business cannot survive without a healthy, thriving society and we have seen that during COVID19.  As we proceed into a “new normal”, how are businesses re-thinking their strategies to align profit and purpose?  What is the responsibility of business to do more than the usual and what kind of generative leadership is required? How can companies collaborate with each other, government and communities to deliver a long term sustainable solution to create new economies and jobs?  The concept of Shared Value…